Marketing and Public Relations

TARGETED COMMUNICATIONS

• Segmented emails personalized for specific audiences
• Optimized Facebook and Instagram advertising for specific audiences
• Google search ads
• Display advertising
• Pre-roll, YouTube and on demand digital TV
• Targeted local opportunities with TheaterMania, ArtsBoston, BandsinTown and more

ONLINE STRATEGY

• Retarget website visitors and current customers
• Track customer engagement and return on investment
• Make data-informed decisions
• Create an online presence with social media and a user-friendly website
• Give a behind the scenes, sneak peek with video features
• Build excitement with special promotions and giveaways
• Use creative campaigns to tell a story

MEDIA RELATIONS

Customize pitches and releases for coverage with media outlets such as: