Communicating and learning on the job
Part of taking on a new job with a new employer is figuring out what the job really involves and what the employer really expects of you. This can be challenging. Your skills may not always line up, and as a job evolves, so does its description. For example, as the point contact for digital media at the theatre, I’m now expected to understand all possible digital advertising options and to suggest the most effective way to divvy up the digital advertising budget.
You may or may not be shocked to discover that I am no great decision maker or idea creator. I like to follow orders. Although I’ve made my share of mistakes in this job, I feel like I’m doing a fairly good job of taking feedback from my co-workers and making things happen. But when I have to delve into something new… well, that’s a little scary.
Sometimes, there’s the problem of having to translate my supervisor’s broad concepts (which do keep the team on track) into specific, actionable tasks. Communication is important in any job; even more so in marketing. Every time I feel like I’m finally on track, something comes up to question my confidence. It keeps me on the top of my toes, which I suppose is a good thing, but I repeat… it’s a little scary. They say there’s no such thing as a stupid question. But, oh, how many questions are needed for clear understanding! And how intimidating they can be!